This November, Femme Africa is launching In Her Bag – A Business Fund powered by Flutterwave, targeting aspiring businesswomen aged 18 to 35. Our common objective is to empower and bolster female entrepreneurs by providing financial and social resources to nurture their businesses and foster their leadership skills.
Being a female-owned business ourselves, at Femme Africa, we comprehend the unique challenges faced by entrepreneurs in scaling up their ventures. This is why we have joined forces with the leading fintech powerhouse, Flutterwave, to offer young female entrepreneurs with small and medium-sized businesses in Nigeria the opportunity to expand their horizons.
We extend a warm welcome to businesses across diverse sectors such as fashion, beauty, retail, and other creative industries. Femme Africa and Flutterwave are set to guide five female entrepreneurs through an immersive 5-day program, featuring training sessions led by industry leaders.
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This transformative journey encompasses masterclasses in branding and storytelling, funding strategies, community building, and e-commerce, conducted by Yewande Akomolafe-Kalu, Dolapo Morgan, Tobi Hamilton, Onyedikachim Nwankwo, respectively.
Selected participants stand to gain invaluable knowledge, refine their business strategies, enhance their leadership skills, and have the chance to win a grant of 4 million Naira, to be distributed among the fortunate winners.
Sharing her motivations behind this initiative, Femme Africa’s Programs Manager, Toluwaleke Subair, states, “In Her Bag embodies our unwavering belief in the boundless potential of Nigerian women to continually take up space and pioneer new ground.”
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She adds, “This program is a continuation of Femme Africa’s commitment to equipping the women in our community with the right knowledge, resources, and support to not just thrive in their businesses but to innovate, scale, lead, and become trailblazers in their respective industries.”
Expressing excitement about the sponsorship, Mathieu Limousi, VP of Marketing at Flutterwave, comments, “We are thrilled to support the Femme Africa team in this inspiring initiative. Together, we aim to make dreams come true and pave the way for a brighter, more inclusive future.”
He emphasizes, “As we’ve always done, our mission at Flutterwave is to continue to empower and uplift small-scale entrepreneurs by providing the financial and social capital they need to thrive in their businesses.”
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Calling out to all women-founded businesses registered in Nigeria for at least 12 months, applications for In Her Bag open on the 10th of November. Interested individuals can register via the application portal, with registrations closing on the 17th.
In collaboration with Flutterwave, applicants must be utilizing the Flutterwave payment gateway for business transactions. Whether through the Flutterwave store or integration of the Flutterwave API into websites or e-commerce platforms, eligibility criteria include association with Flutterwave.
For those not yet registered on Flutterwave, you can do so [here](registration link). The winning applicants will be chosen by a panel of established business owners in their respective fields.
