NITDA, NCAC Forge Partnership To Launch BuyNigeria.ng Platform

In a bid to bring Nigerian markets online and position the country as a global leader in cultural and digital transformation, the National Council for Arts and Culture (NCAC) and the National Information Technology Development Agency (NITDA) have announced a partnership to pilot BuyNigeria.ng, an e-commerce platform.

This partnership represents a significant step toward integrating Nigeria’s cultural heritage with advanced digital innovation, unlocking new opportunities for the nation’s creative and digital economies

This partnership was announced in a joint statement signed by Dr. Dennis Olofu, Head of Media at NCAC, and Mrs. Hadiza Umar, Director of Corporate Communications and Media Relations at NITDA.

They noted that the initiative was is a landmark collaboration to integrate Nigeria’s cultural and creative industries (CCI) with its growing digital and innovation ecosystems.

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The initial phase will target markets in Kano, Lagos, Aba, and Abuja, enhancing visibility and accessibility for traders and artisans while promoting productivity in the cultural and creative sectors.

The statement highlighted a strategic meeting between NCAC’s Director-General, Mr. Obi Asika, and NITDA’s Director-General, Kashifu Inuwa, to establish a collaborative framework. This alliance aims to drive innovation, growth, and digital transformation within Nigeria’s creative and cultural industries.

NCAC’s flagship ICE (Innovate, Create, Empower) programme, designed to upskill participants in cultural and creative industries, will be expanded nationwide with NITDA’s support. The goal is to reach 1,000 locations and train 2 million Nigerians by 2027.

Furthermore, NITDA will equip NCAC’s headquarters and zonal offices with computers, digital labs, tablets, and podcast studios to support full digital transformation.