The Federal Government of Nigeria has disclosed the specifics of its audacious and well-thought-out plans to annually produce at least $100 billion and over two million new employment through the country’s creative economy.
At a roundtable for regional and global investors on Wednesday, Hannatu Musa Musawa, the Minister of Art, Culture, and the Creative Economy, presented her ministry’s goal and Roadmap and disclosed the government’s goal.
Speaking at the Ministry-hosted event, the Minister said that the plan could accomplish the aforementioned goals if it were carried out to the maximum.
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She bemoaned the fact that Nigeria’s creative industry, with its diverse sub-sectors at varying levels of development, now contributes just $5 billion to the country’s GDP despite its enormous potential.
The sub-sectors include music (sound recording, live performances and music videos), visual media (movies, TV shows, comedy shows, podcasts, content creation), visual arts & crafts (canvas painting, design, sculpturing, woodwork, and other craft works), heritage & museums, culinary arts, fashion,
To achieve its ambition, Musawa said the ministry has identified 14 pivotal initiatives that will drive the sector’s growth and significantly boost government revenue.
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She grouped these initiatives under four unique pillars: Technology, Infrastructure and Funding, International Culture Promotion, and Intellectual Property Monetization.
Under the Technology pillar, the Minister said the Ministry intends to launch a digital content creation tool accessibility program to provide improved and discounted digital tools for Nigerian creatives.
Others include the launch of the Nigeria content distribution initiative to increase the nationwide adoption of digital tools for content distribution, the launch of a study to estimate the size of the creative industry in Nigeria including a framework to size the market going forward, and the expansion of internet accessibility in underserved regions in Nigeria to expand the reach of the other digital initiatives.
