How Rise In Production Cost Forces Nigerian Breweries To Announces Price Hike 

Effective from Monday, February 19, 2024, the announced price alterations aim to offset escalating production expenses. Assurances have been extended to customers who have placed fully funded and system-registered orders before the stipulated date, as these will be honored at the prevailing prices.

Nevertheless, orders surpassing the communicated quantity threshold will be subject to the revised pricing scheme. Insider sources suggest that this marks the third price adjustment this year as the fast-moving consumer goods (FMCG) company navigates pricing dynamics.

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The letter addressed to customers reads: “Please accept our best compliments! This is to inform you that we are constrained to review the prices of some of our SKUs with effect from Monday, February 19, 2024.

This review has become necessary because of continued rising input cost and the need to mitigate the impact. In appreciation of our great partnership and your commitment, we will deliver at current prices all open orders that are fully funded and created in our system before 00.00hrs on Monday 19th February 2024.

The exact quantity of orders that will be allowed will be communicated to you by your Regional Business Manager (RBM). Any order in excess of this quantity will be re-invoiced at the new price on the 19th of February 2024.

While thanking you for your commitment to our valued partnership, be rest assured that we will continue to support your sales/distribution efforts as always.

For further clarifications, please do not hesitate to contact your Regional Business Manager. Happy Selling!!! For. Nigerian Breweries Pic.