This is in line with its commitment to sustainable initiatives, investing in the well-being of people, families, and the community, the company stated.
“For over 120 years, PZ has existed in Nigeria and we stand for the social, economic, and human elements of the environment. We conduct our business sustainably to meet the needs of the current generation while ensuring that we’re leaving a better planet and society for those who are to come,” Oghale Elueni, managing director of Africa, PZ Cussons, said during the ceremony at PZ Headquarters in Lagos.
PZ Cusson’s leading brand, Morning Fresh, fueled the cleaning campaign, which aimed to promote a cleaner environment by reducing plastic pollution and fostering recycling practices throughout Africa.
“Morning Fresh has been in Nigeria for over 30 years and is committed to caring for those who care, as such, we have extended this narrative to the environment. We get so much from nature so we need to take care of the environment as well,” said Abimbola Odimayo-Olabode, category head of homecare, PZ Cussons.
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The cleanup event involved the PZ leadership team, Oluwabukunmi Adeaga-Ilori, a brand influencer, and various staff members, including local community residents.
During the cleanup, the team diligently collected non-biodegradable waste items, including plastic bags, bottles, tetra packs, and more.As part of their sustainability efforts, participants were rewarded based on the quantity of plastic waste they collected during the cleanup.
Kemi Longe, the head of marketing at PZ Cussons, explained that these rewards were intended to motivate residents to be more proactive in maintaining a clean environment.
She stated, “Through this initiative, we are confident that not only the Ilupeju community but all of Nigeria will be positively impacted, inspiring everyone to take care of the environment, one piece of plastic at a time.”