Nassarawa Goes Full Entertainment

Stakeholders in Nasarawa State’s entertainment business, led by media/entertainment entrepreneur Ibrahim Ibrahim, recently paid a familiarization visit to Abdulamart Maikwashewa, Chairman and CEO of Abnur Entertainment, on Saturday. During the visit, they highlighted the unrealized potential of Nasarawa’s creative resources.

Ibrahim highlighted the need for a comprehensive strategy and predicted that Nasarawa will become the future center of the country’s entertainment sector.

Ibrahim emphasized the significance of Nasarawa’s close proximity to the federal capital, viewing it as a chance to elevate the state’s profile. He emphasized the entertainment industry’s potential as a vehicle for cultural expression as well as a way to combat youth unemployment, create jobs, and bring in money for the state

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Abdulamart expressing his longstanding interest in investing in Nasarawa, acknowledged the determination of local stakeholders. He urged the government to provide a level playing field for young talents and organizations willing to contribute intellectually, creatively, and economically to make Nasarawa a multi-faceted industrial hub, particularly in entertainment.

Maikwashewa announced Abnur Entertainment’s commitment to producing six movies and television series in Nasarawa State starting from January 20th. He sees this initiative as an avenue for youths to learn and earn in various aspects of filmmaking, from directing to cinematography.

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The stakeholders’ commitment gained further momentum with a visit to Tambari TV, a Kano-based television station, seeking a partnership for content production and airing. These strategic moves have captured the attention of Netflix, promising to provide a platform for streaming Nasarawa’s content globally, aligning with the goal of promoting local content production.

Sun gathered that the growing recognition of Nasarawa’s entertainment industry is seen as a significant milestone, with the potential to contribute significantly to national development. Recent statistics show that the sector, already employing over 1.4 million people across Nigeria, has the potential to surpass the telecommunications and information sector’s contribution by reaching 15% in 2025.

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As Nasarawa State positions itself as a thriving hub for the entertainment industry, the efforts of entrepreneurs like Yarwa Multimedia, which recently premiered the blockbuster “Matakin Rayuwa” (“The Stage of Life”), reflect a commitment to youth empowerment and business-friendly initiatives. The film garnered attention from enthusiasts, government officials, and industry professionals, signaling a positive trajectory for Nasarawa’s film-making scene.

Nasarawa’s foray into the entertainment sector serves as a proverbial trigger for robust public-private sector participation, fostering an environment conducive to the overall development of the Nigerian economic space